About Us

Recruitment agency 

About People Pathfinders

People Pathfinders is a manpower solutions company that help organizations in their recruitment needs by providing consultancy services, understanding the organisation's needs, sourcing, and assessing the right and quality talent for our clients. We tailor-made and deliver innovative recruitment solutions according to the needs of our clients and candidates. We are trusted, credible, and committed advisors across industries. We care about the working professional career and development, helping talent to find sustainable employment and a suitable company. We treat every candidate equally important, having their interest at heart, bringing the best of their potential.

People Pathfinders partners with trustworthy and reliable clients, we are committed to develop talents in the region. We provide training and development solutions for our clients according to their business needs and fulfilling their company vision.

Apart from talent solutions, training and development programs, People Pathfinders also provide HR solutions offering payroll services, career planning and deployment. We help our clients to resolve their operational problems and focus their time on more important tasks.

Founder & Director’s Biography

Jenifer Choo

Jenifer Choo is the Founder and Director of People Pathfinders. Jenifer graduated from Curtin University of Technology with a Bachelor of Commerce, majoring in International Supply Chain Management. She started her career in the logistics industry, worked for global freight forwarder, Circle International as Customer Service Executive in 1998. She pursued her logistics passion and career in Singapore and has held various capacities in pricing, account management, global sales and regional trade management in multinational logistics companies. She worked for top 5 global shipping company, Hapag Lloyd in 2006 as Regional Assistant Trade Manager overseeing Europe, Mediterranean, Black Sea and Africa markets.

In 2010, Jenifer began her second career in recruitment with Faststream Recruitment, she spearheaded a logistics arm for Asia and later, Jenifer was appointed Head of Logistics & Supply Chain with Direct Search Asia in 2016. She specializes recruitment across logistics, shipping and hitech industries. In pursuing her human resource passion, Jenifer pursued and completed her Masters in Human Resource Management with Open University Malaysia in 2022.

Jenifer is a member of Malaysian Institute of Human Resource Management (MIHRM), a member of National Association of Women Entrepreneurs of Malaysia (NAWEM) and a member of Youth With A Mission (YWAM).

Jenifer occupies her free time being involved in 3rd generation family traditional coffee shop business and various NGOs (Non-Governmental Organisation). She believes in improving the lives of others through their talent and skills, seeing and bringing the best of others, helping others to realize their dream and passion. Apart from work, Jenifer enjoys travelling, café hopping and loves reading.


Our Mission

We believe people are the greatest asset for the organization. We care about people and their career development, helping talent to find sustainable employment and suitable company. We treat every candidate equally important, having their interest at heart, bringing the best of their potential.


Our vision

Our vision is to improve the livelihood of others, be the people connector to the opportunities, bring the best potential of people and helping them to realize their passion and life goals.


We embrace our responsibility with integrity, commitment, passion, quality and teamwork. We put the needs of our clients and candidates first. We help our clients and candidates to position themselves for long term sustainability and success.

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